Facebook rolls out new product ads

Well, the most awaited feature of Facebook ads is out now. The feature was in a beta testing since last couple of days and has gone through a couple of changes in terms of look & feel and features. Now, as a marketer you can show multiple products in just one ad. The ad copy will have a navigation icon through which users can navigate through multiple products.

I won't waste your time in explaining the basics of creating a new ad in facebook. I'll quickly give you the snapshot of these dynamic ads.

Number of Products that can be displayed: up to 10

Number of links for product: 10, one for each product

Number of images: 10 one for each product, 600*600

After a user flips through each ad, there is a final link to “see more”, you can put up an URL of your website or product category but you don’t get chance to select the image. Facebook will pick up your profile pic by default (little strange!).

Automatic Optimization:

There is also an option for auto-optimization. if selected facebook will automatically select/alter the sequence of your images based on ads engagement with users and you get maximum response for your ad. It’s not mandatory J

Note:

The feature is available only to power editor users as of now and it has just started rolling out so you might see the change in next 1-2 days based on your location.

Let me know what you think about these dynamic ads or if you need any help is setting up the same!

Facebook - A New Look for Ads in the Right-Hand Column

Yes, Facebook is coming up with new and improved design and features for right hand column ads. Facebook has realized the importance of quality and not the quantity after a long time. You might have noticed at least half a dozen of ads on right side while flipping through your news feed. Well this is gonna change very soon. 

Before

After the new update right hand side column will look something like this! The ad size has been increased by almost 3 times. The new dimensions is 254*133 pixels.

How this is going to affect the Digital marketers

As the size has increased by almost 3 times, FB will not be able to accommodate more than 3 ads on right hand side (considering the user experience on Facebook) so this will led to less number of inventory for Facebook which in turn will affect their overall revenue numbers. In order to accommodate this change the CPM costs will go up significantly. Even CPC will increase marginally. So, all marketers will have to spend more money to reach their target audience as compared to current rates.

Will it have any effect on Engagement?

A BIG YES! The engagement numbers will definitely increase as compared to current stamp ads. The big size image will make a significant impact on user’s mind while surfing through his/her timeline. The larger size image will make it difficult for user to ignore it! So, the engagement numbers will increase along with the cost. Facebook has found significant improvement in engagement numbers during beta testing.

Do share your inputs on the revised right hand side ads or the Stamp ads!

Let’s connect on Twitter and Linkedin

Infographic of 100 million Indian facebook users!

To celebrate the historical number of 100 million users, KRDS, a Social Media Agency in Europe and Asia and a member of Facebook's Preferred Marketing Developer Program, has created an infographic.

What’s the percentage of men and women using Facebook in India? What is their relationship status? What is the city wise distribution? How many of them are mobile, iOS or Android users? To find out, take a look at the infographic below.

Facebook page Redesign – What’s new, what’s missing!

Well, it’s been a long time since Facebook has made significant changes in the “Page”. This time Facebook is planning to remove most of the clutter and help admin and users with the quick navigation options to most of the content they are looking for! You might not have received the updated Page as Facebook has recently started rolling out the changes (from 10th March)

Let’s take a quick look on what’s there in the new page layout. What is new and what is missing :)

1. Page timeline will look like your personal timeline

You no longer need to nod left and right to check the content of your page, you will see them on the right hand side similar to your personal timeline. This will save your time and make your timeline less cluttered.

2. Showcase your Business info more prominently 

Since the content has been moved to right hand side, the left hand column will be used for displaying your business information. You will have option to display operating hours, about company, website URL, Phone no as well as photos and videos.

3. Easy access to Admin tools

Earlier there was an option to access the admin tools from a push down menu and I personally feel that it was very annoying, now you’ll get admin navigation at the top that includes things like Page, Activity (notifications), Insights, Settings, Build Audience and Help. This navigation will exist no matter where you are within the page.

4. The Key Addition – THIS WEEK tab

This is my personal favourite; Page admin will get a quick sneak peak of their page activity in last one week. This will give info such as new likes, ads running, unread messages, post reach and page notifications.

5. Custom tabs

Did you fail to notice the custom tabs? No you didn’t! Actually Facebook has buried the custom tabs under “more” section. You (admin) and your audience will no longer be able to see the prominent custom tabs. This is a part of Facebook’s action of making the pages clutter free but it might not affect the way you get engagement on your page if you are not using lot of apps and tabs frequently.

Do share your feedback. Let's connect!

Linkedin & Twitter

Facebook Insights - Glossary

I think most of us use Facebook but are not aware about various terminologies that are being used or worse we don’t know the correct meaning of the terms and use the matrix in a wrong way! Here I will try to cover most of the terms related to Facebook. Do let me know if I have missed out on anything!

Total Reach:

The number of unique visitors who were served at least one impression of your content via Newsfeed, Ticker, Timeline or an Advertisement irrespective of the fact whether user has seen your content or not! (Confused? Keep reading)

Organic Reach:

The number of unique visitors who were served at least one impression of your content via Newsfeed, or Ticker irrespective of the fact whether user has seen your content or not! This matrix doesn’t include the paid ads.

Paid Reach:

The number of unique visitors who were served at least one impression of your content via Facebook ads (all types of FB ads are included), irrespective of the fact whether user has seen your content or not!

Total Impressions:

The total number of times your content was shown via Newsfeed, Ticker, Timeline or an Advertisement irrespective of the fact whether user has seen your content or not! A unique visitor may see the content more than once.

So if 100 users have seen the content 3 times each, the number of unique visitors will be 100 and total impressions will be 300.

Organic Impressions:

The total number of times your content was shown via Newsfeed, or Ticker irrespective of the fact whether user has seen your content or not! This matrix doesn’t include the paid ads. A unique visitor may see the content more than once.

So if 100 users have seen the content 3 times each, the number of unique visitors will be 100 and total impressions will be 300. But if 200 impressions were generated out of paid ads then the total organic impressions will be 100.

Paid Impressions:

The total number of times your content was shown via Facebook ads (all types of FB ads are included), irrespective of the fact whether user has seen your content or not!

Tab Views:

The number of times your Facebook tabs was viewed by a User. Facebook tabs are the custom tabs that can be added to your Page. Read this for more info.

Frequency Distribution:

A breakdown of number of times your content was served to users. If 100 users were served a total of 300 impressions then the frequency distribution will be 3.

Engaged Users:

The number of times a unique user clicks anywhere on the content irrespective of the fact whether that action resulted into a story or not.

Story:

A story is created when an action taken by a user results in the appearance of that post in his/her friend’s timeline, ticker etc.

For example if user A clicks (this could be a like, comment, share) on a post which is generated by a company named Flipkart. Now if this action appears in the newsfeed or ticker of his friend B then it’s known as a story.

Engagement Rate:

The percentage of unique users who Liked, Commented or Shared your content post an impression is served to them.

For example if the total impression of a post is 500 (unique users), the number of users who have clicked, liked, commented or shared your post is 100 then the engagement rate will be 100/500 * 100 = 20% Engagement rate.

Talking about this:

You must have noticed this on a Brand page. It is the number of unique users who generated story about your content.

Daily like sources:

The exact source from where user likes your page. It could be a brand page, like plug-in on website, ads, Recommended pages etc.

How to create custom tabs in Facebook (in just 5 minutes)?

Facebook page is the most widely used feature of Facebook by Brands, Celebrities, organizations etc as their second home on web (first is obviously their own website!). It allows them to stay connected with their fans by providing the latest updates about their products and services. 

One of the great features of having Facebook page is custom tabs – this allows you to load your own website/WebPages in the Facebook context. So the user doesn’t have to move away from the Facebook to know your offerings! There are many Applications and website which provides feature to create tabs, but it comes with lot of constraints and cost factor.

In this blog we will look at how to create the custom tabs. This is very simple – just follow the below mentioned steps and you will have your custom tab ready in just 5 minutes!

Step 1

Visit the URL www.developers.Facebook.com/apps

Click on the Apps and then click on Create a New App.

Step 2

• Enter the Display name of your APP – this name will be visible to your visitors.
• Add a unique Name space of your tab – Facebook uses this to identify your tab.
• Choose the category of your tab.

Step 3

Click on the Settings link on left hand side navigation and then click on the “Add Platform” link.

On clicking the “Add Platform link you will see a below Pop up on your screen. Now click on the “page tab” icon – one with the flag.

Step 4:

On clicking the page tab, you will notice the below screen. Fill in your details which are

• Page tab name – name of your tab
• Page tab URL – URL of the webpage/image that you want to host on Facebook. Make sure that your page width doesn't exceed 810 Pixel in width.
• Secure Page tab URL – just use HTTPS in the URL so that people browsing Facebook securely can also view your tab
• Page tab edit URL – this is optional. It is used if admin wants to edit the webpage. 
• Page tab image (tab logo) – 111*74 pixels

Step 5 – The most important step

Once you have finished the formalities of informing Facebook about your tab, now it’s time to fit the tab in relevant Page. For this use below URL

www.Facebook.com/dialog/pagetab?app_id="your app id"&next="your pagetabURL"

Use your App id from the step no 3 (Screenshot) and your web page URL (the one that you have entered in step no 4. Now Copy paste this URL in your browser and hit Enter. You will notice below screen in your browser.

Select the page you want to fit the tab with. That’s it! Your own custom tab is ready. 

Wasn’t it very easy?? :)

Facebook Call to Action Buttons

Well, we have always been cribbing about the facebook for not giving us an option to add a CTA (call to action) button in the page posts. Finally the facebook has heard our need/criticism and has come up with this interesting feature. However as of now this feature is available only with Facebook Power Editor. The most interesting thing in here is that this can be used in your paid ads as well as the organic posts of your page. Let’s take a look at how to use them with organic posts.

How to add call to action button in facebook?

Step 1

Open the power editor. Select the facebook page for which you want to create a post and then click on create post link.

Create Post

Step 2 

Enter the details in the pop up window. You can add call to action button for posts containing links, photos, videos, offers etc in short for all kind of posts that you feed on your page. 

Post Attributes

• URL - Enter the link URL 
• Post text – Brief information about your post 
• Call to action – You have multiple options to choose from. You can either select know more, Shop now, Book Now, Download, Sign Up 
• Link headline – Use the text that best describes your link 
• Display link – This line will appear below your link. One line description about your link 
• Description – Here you can describe your link in more detail. Use it effectively so that readers click on your CTA 
• Image – Upload a relevant image that will best describe your link. 

Once you have filled in all the details, hit create post. That’s it! You can also schedule your post from power editor or see a preview of your post.

This is how your post will appear in the news feed.

Post in News Feed

Do share your feedback on this!

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