Facebook rolls out new product ads

Well, the most awaited feature of Facebook ads is out now. The feature was in a beta testing since last couple of days and has gone through a couple of changes in terms of look & feel and features. Now, as a marketer you can show multiple products in just one ad. The ad copy will have a navigation icon through which users can navigate through multiple products.

I won't waste your time in explaining the basics of creating a new ad in facebook. I'll quickly give you the snapshot of these dynamic ads.

Number of Products that can be displayed: up to 10

Number of links for product: 10, one for each product

Number of images: 10 one for each product, 600*600

After a user flips through each ad, there is a final link to “see more”, you can put up an URL of your website or product category but you don’t get chance to select the image. Facebook will pick up your profile pic by default (little strange!).

Automatic Optimization:

There is also an option for auto-optimization. if selected facebook will automatically select/alter the sequence of your images based on ads engagement with users and you get maximum response for your ad. It’s not mandatory J

Note:

The feature is available only to power editor users as of now and it has just started rolling out so you might see the change in next 1-2 days based on your location.

Let me know what you think about these dynamic ads or if you need any help is setting up the same!

Facebook - A New Look for Ads in the Right-Hand Column

Yes, Facebook is coming up with new and improved design and features for right hand column ads. Facebook has realized the importance of quality and not the quantity after a long time. You might have noticed at least half a dozen of ads on right side while flipping through your news feed. Well this is gonna change very soon. 

Before

After the new update right hand side column will look something like this! The ad size has been increased by almost 3 times. The new dimensions is 254*133 pixels.

How this is going to affect the Digital marketers

As the size has increased by almost 3 times, FB will not be able to accommodate more than 3 ads on right hand side (considering the user experience on Facebook) so this will led to less number of inventory for Facebook which in turn will affect their overall revenue numbers. In order to accommodate this change the CPM costs will go up significantly. Even CPC will increase marginally. So, all marketers will have to spend more money to reach their target audience as compared to current rates.

Will it have any effect on Engagement?

A BIG YES! The engagement numbers will definitely increase as compared to current stamp ads. The big size image will make a significant impact on user’s mind while surfing through his/her timeline. The larger size image will make it difficult for user to ignore it! So, the engagement numbers will increase along with the cost. Facebook has found significant improvement in engagement numbers during beta testing.

Do share your inputs on the revised right hand side ads or the Stamp ads!

Let’s connect on Twitter and Linkedin

Facebook page Redesign – What’s new, what’s missing!

Well, it’s been a long time since Facebook has made significant changes in the “Page”. This time Facebook is planning to remove most of the clutter and help admin and users with the quick navigation options to most of the content they are looking for! You might not have received the updated Page as Facebook has recently started rolling out the changes (from 10th March)

Let’s take a quick look on what’s there in the new page layout. What is new and what is missing :)

1. Page timeline will look like your personal timeline

You no longer need to nod left and right to check the content of your page, you will see them on the right hand side similar to your personal timeline. This will save your time and make your timeline less cluttered.

2. Showcase your Business info more prominently 

Since the content has been moved to right hand side, the left hand column will be used for displaying your business information. You will have option to display operating hours, about company, website URL, Phone no as well as photos and videos.

3. Easy access to Admin tools

Earlier there was an option to access the admin tools from a push down menu and I personally feel that it was very annoying, now you’ll get admin navigation at the top that includes things like Page, Activity (notifications), Insights, Settings, Build Audience and Help. This navigation will exist no matter where you are within the page.

4. The Key Addition – THIS WEEK tab

This is my personal favourite; Page admin will get a quick sneak peak of their page activity in last one week. This will give info such as new likes, ads running, unread messages, post reach and page notifications.

5. Custom tabs

Did you fail to notice the custom tabs? No you didn’t! Actually Facebook has buried the custom tabs under “more” section. You (admin) and your audience will no longer be able to see the prominent custom tabs. This is a part of Facebook’s action of making the pages clutter free but it might not affect the way you get engagement on your page if you are not using lot of apps and tabs frequently.

Do share your feedback. Let's connect!

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Facebook Insights - Glossary

I think most of us use Facebook but are not aware about various terminologies that are being used or worse we don’t know the correct meaning of the terms and use the matrix in a wrong way! Here I will try to cover most of the terms related to Facebook. Do let me know if I have missed out on anything!

Total Reach:

The number of unique visitors who were served at least one impression of your content via Newsfeed, Ticker, Timeline or an Advertisement irrespective of the fact whether user has seen your content or not! (Confused? Keep reading)

Organic Reach:

The number of unique visitors who were served at least one impression of your content via Newsfeed, or Ticker irrespective of the fact whether user has seen your content or not! This matrix doesn’t include the paid ads.

Paid Reach:

The number of unique visitors who were served at least one impression of your content via Facebook ads (all types of FB ads are included), irrespective of the fact whether user has seen your content or not!

Total Impressions:

The total number of times your content was shown via Newsfeed, Ticker, Timeline or an Advertisement irrespective of the fact whether user has seen your content or not! A unique visitor may see the content more than once.

So if 100 users have seen the content 3 times each, the number of unique visitors will be 100 and total impressions will be 300.

Organic Impressions:

The total number of times your content was shown via Newsfeed, or Ticker irrespective of the fact whether user has seen your content or not! This matrix doesn’t include the paid ads. A unique visitor may see the content more than once.

So if 100 users have seen the content 3 times each, the number of unique visitors will be 100 and total impressions will be 300. But if 200 impressions were generated out of paid ads then the total organic impressions will be 100.

Paid Impressions:

The total number of times your content was shown via Facebook ads (all types of FB ads are included), irrespective of the fact whether user has seen your content or not!

Tab Views:

The number of times your Facebook tabs was viewed by a User. Facebook tabs are the custom tabs that can be added to your Page. Read this for more info.

Frequency Distribution:

A breakdown of number of times your content was served to users. If 100 users were served a total of 300 impressions then the frequency distribution will be 3.

Engaged Users:

The number of times a unique user clicks anywhere on the content irrespective of the fact whether that action resulted into a story or not.

Story:

A story is created when an action taken by a user results in the appearance of that post in his/her friend’s timeline, ticker etc.

For example if user A clicks (this could be a like, comment, share) on a post which is generated by a company named Flipkart. Now if this action appears in the newsfeed or ticker of his friend B then it’s known as a story.

Engagement Rate:

The percentage of unique users who Liked, Commented or Shared your content post an impression is served to them.

For example if the total impression of a post is 500 (unique users), the number of users who have clicked, liked, commented or shared your post is 100 then the engagement rate will be 100/500 * 100 = 20% Engagement rate.

Talking about this:

You must have noticed this on a Brand page. It is the number of unique users who generated story about your content.

Daily like sources:

The exact source from where user likes your page. It could be a brand page, like plug-in on website, ads, Recommended pages etc.