Tuesday, February 25, 2014

Facebook Insights - Glossary

Facebook insights glossary


I think most of us use Facebook but are not aware about various terminologies that are being used or worse we don’t know the correct meaning of the terms and use the matrix in a wrong way! Here I will try to cover most of the terms related to Facebook. Do let me know if I have missed out on anything!

Total Reach:

The number of unique visitors who were served at least one impression of your content via Newsfeed, Ticker, Timeline or an Advertisement irrespective of the fact whether user has seen your content or not! (Confused? Keep reading)

Organic Reach:

The number of unique visitors who were served at least one impression of your content via Newsfeed, or Ticker irrespective of the fact whether user has seen your content or not! This matrix doesn’t include the paid ads.

Paid Reach:

The number of unique visitors who were served at least one impression of your content via Facebook ads (all types of FB ads are included), irrespective of the fact whether user has seen your content or not!

Total Impressions:

The total number of times your content was shown via Newsfeed, Ticker, Timeline or an Advertisement irrespective of the fact whether user has seen your content or not! A unique visitor may see the content more than once.

So if 100 users have seen the content 3 times each, the number of unique visitors will be 100 and total impressions will be 300.

Organic Impressions:

The total number of times your content was shown via Newsfeed, or Ticker irrespective of the fact whether user has seen your content or not! This matrix doesn’t include the paid ads. A unique visitor may see the content more than once.

So if 100 users have seen the content 3 times each, the number of unique visitors will be 100 and total impressions will be 300. But if 200 impressions were generated out of paid ads then the total organic impressions will be 100.

Paid Impressions:

The total number of times your content was shown via Facebook ads (all types of FB ads are included), irrespective of the fact whether user has seen your content or not!

Tab Views:

The number of times your Facebook tabs was viewed by a User. Facebook tabs are the custom tabs that can be added to your Page. Read this for more info.

Frequency Distribution:

A breakdown of number of times your content was served to users. If 100 users were served a total of 300 impressions then the frequency distribution will be 3.

Engaged Users:

The number of times a unique user clicks anywhere on the content irrespective of the fact whether that action resulted into a story or not.

Story:

A story is created when an action taken by a user results in the appearance of that post in his/her friend’s timeline, ticker etc.

For example if user A clicks (this could be a like, comment, share) on a post which is generated by a company named Flipkart. Now if this action appears in the newsfeed or ticker of his friend B then it’s known as a story.

Engagement Rate:

The percentage of unique users who Liked, Commented or Shared your content post an impression is served to them.

For example if the total impression of a post is 500 (unique users), the number of users who have clicked, liked, commented or shared your post is 100 then the engagement rate will be 100/500 * 100 = 20% Engagement rate.

Talking about this:

You must have noticed this on a Brand page. It is the number of unique users who generated story about your content.

Daily like sources:

The exact source from where user likes your page. It could be a brand page, like plug-in on website, ads, Recommended pages etc.

Tuesday, February 18, 2014

How to create custom tabs in Facebook (in just 5 minutes)?

Facebook page is the most widely used feature of Facebook by Brands, Celebrities, organizations etc as their second home on web (first is obviously their own website!). It allows them to stay connected with their fans by providing the latest updates about their products and services. 

One of the great features of having Facebook page is custom tabs – this allows you to load your own website/WebPages in the Facebook context. So the user doesn’t have to move away from the Facebook to know your offerings! There are many Applications and website which provides feature to create tabs, but it comes with lot of constraints and cost factor.

In this blog we will look at how to create the custom tabs. This is very simple – just follow the below mentioned steps and you will have your custom tab ready in just 5 minutes!

Step 1

Facebook Apps

Click on the Apps and then click on Create a New App.

Step 2

Facebook create Custom tabs
  • Enter the Display name of your APP – this name will be visible to your visitors.
  • Add a unique Name space of your tab – Facebook uses this to identify your tab.
  • Choose the category of your tab.

Step 3
Click on the Settings link on left hand side navigation and then click on the “Add Platform” link.

Custom tab setting


On clicking the “Add Platform link you will see a below Pop up on your screen. Now click on the “page tab” icon – one with the flag.

custom tab

Step 4:

On clicking the page tab, you will notice the below screen. Fill in your details which are

  • Page tab name – name of your tab
  • Page tab URL – URL of the webpage/image that you want to host on Facebook. Make sure that your page width doesn't exceed 810 Pixel in width.
  • Secure Page tab URL – just use HTTPS in the URL so that people browsing Facebook securely can also view your tab
  • Page tab edit URL – this is optional. It is used if admin wants to edit the webpage. 
  • Page tab image (tab logo) – 111*74 pixels
facebook Custom tab attributes



Step 5 – The most important step

Once you have finished the formalities of informing Facebook about your tab, now it’s time to fit the tab in relevant Page. For this use below URL

www.Facebook.com/dialog/pagetab?app_id="your app id"&next="your pagetabURL"

Use your App id from the step no 3 (Screenshot) and your web page URL (the one that you have entered in step no 4. Now Copy paste this URL in your browser and hit Enter. You will notice below screen in your browser.

facebook Custom tab linking URL
Select the page you want to fit the tab with. That’s it! Your own custom tab is ready. 
Wasn’t it very easy?? :)

Wednesday, February 12, 2014

Facebook Call to Action Buttons

Well, we have always been cribbing about the facebook for not giving us an option to add a CTA (call to action) button in the page posts. Finally the facebook has heard our need/criticism and has come up with this interesting feature. However as of now this feature is available only with Facebook Power Editor. The most interesting thing in here is that this can be used in your paid ads as well as the organic posts of your page. Let’s take a look at how to use them with organic posts.

How to add call to action button in facebook?

Step 1
Open the power editor. Select the facebook page for which you want to create a post and then click on create post link.

Create post for Call to action in facebook
Create Post


Step 2 
Enter the details in the pop up window. You can add call to action button for posts containing links, photos, videos, offers etc in short for all kind of posts that you feed on your page. 

facebook call to action attributes
Post Attributes


  • URL - Enter the link URL 
  • Post text – Brief information about your post 
  • Call to action – You have multiple options to choose from. You can either select know more, Shop now, Book Now, Download, Sign Up 
  • Link headline – Use the text that best describes your link 
  • Display link – This line will appear below your link. One line description about your link 
  • Description – Here you can describe your link in more detail. Use it effectively so that readers click on your CTA 
  • Image – Upload a relevant image that will best describe your link. 
Once you have filled in all the details, hit create post. That’s it! You can also schedule your post from power editor or see a preview of your post.


This is how your post will appear in the news feed.

facebook call to action post in news feed
Post in News Feed
Do share your feedback on this!
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