Facebook rolls out new product ads

Well, the most awaited feature of Facebook ads is out now. The feature was in a beta testing since last couple of days and has gone through a couple of changes in terms of look & feel and features. Now, as a marketer you can show multiple products in just one ad. The ad copy will have a navigation icon through which users can navigate through multiple products.

I won't waste your time in explaining the basics of creating a new ad in facebook. I'll quickly give you the snapshot of these dynamic ads.

Number of Products that can be displayed: up to 10

Number of links for product: 10, one for each product

Number of images: 10 one for each product, 600*600

After a user flips through each ad, there is a final link to “see more”, you can put up an URL of your website or product category but you don’t get chance to select the image. Facebook will pick up your profile pic by default (little strange!).

Automatic Optimization:

There is also an option for auto-optimization. if selected facebook will automatically select/alter the sequence of your images based on ads engagement with users and you get maximum response for your ad. It’s not mandatory J

Note:

The feature is available only to power editor users as of now and it has just started rolling out so you might see the change in next 1-2 days based on your location.

Let me know what you think about these dynamic ads or if you need any help is setting up the same!

Facebook - A New Look for Ads in the Right-Hand Column

Yes, Facebook is coming up with new and improved design and features for right hand column ads. Facebook has realized the importance of quality and not the quantity after a long time. You might have noticed at least half a dozen of ads on right side while flipping through your news feed. Well this is gonna change very soon. 

Before

After the new update right hand side column will look something like this! The ad size has been increased by almost 3 times. The new dimensions is 254*133 pixels.

How this is going to affect the Digital marketers

As the size has increased by almost 3 times, FB will not be able to accommodate more than 3 ads on right hand side (considering the user experience on Facebook) so this will led to less number of inventory for Facebook which in turn will affect their overall revenue numbers. In order to accommodate this change the CPM costs will go up significantly. Even CPC will increase marginally. So, all marketers will have to spend more money to reach their target audience as compared to current rates.

Will it have any effect on Engagement?

A BIG YES! The engagement numbers will definitely increase as compared to current stamp ads. The big size image will make a significant impact on user’s mind while surfing through his/her timeline. The larger size image will make it difficult for user to ignore it! So, the engagement numbers will increase along with the cost. Facebook has found significant improvement in engagement numbers during beta testing.

Do share your inputs on the revised right hand side ads or the Stamp ads!

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Infographic of 100 million Indian facebook users!

To celebrate the historical number of 100 million users, KRDS, a Social Media Agency in Europe and Asia and a member of Facebook's Preferred Marketing Developer Program, has created an infographic.

What’s the percentage of men and women using Facebook in India? What is their relationship status? What is the city wise distribution? How many of them are mobile, iOS or Android users? To find out, take a look at the infographic below.

Facebook page Redesign – What’s new, what’s missing!

Well, it’s been a long time since Facebook has made significant changes in the “Page”. This time Facebook is planning to remove most of the clutter and help admin and users with the quick navigation options to most of the content they are looking for! You might not have received the updated Page as Facebook has recently started rolling out the changes (from 10th March)

Let’s take a quick look on what’s there in the new page layout. What is new and what is missing :)

1. Page timeline will look like your personal timeline

You no longer need to nod left and right to check the content of your page, you will see them on the right hand side similar to your personal timeline. This will save your time and make your timeline less cluttered.

2. Showcase your Business info more prominently 

Since the content has been moved to right hand side, the left hand column will be used for displaying your business information. You will have option to display operating hours, about company, website URL, Phone no as well as photos and videos.

3. Easy access to Admin tools

Earlier there was an option to access the admin tools from a push down menu and I personally feel that it was very annoying, now you’ll get admin navigation at the top that includes things like Page, Activity (notifications), Insights, Settings, Build Audience and Help. This navigation will exist no matter where you are within the page.

4. The Key Addition – THIS WEEK tab

This is my personal favourite; Page admin will get a quick sneak peak of their page activity in last one week. This will give info such as new likes, ads running, unread messages, post reach and page notifications.

5. Custom tabs

Did you fail to notice the custom tabs? No you didn’t! Actually Facebook has buried the custom tabs under “more” section. You (admin) and your audience will no longer be able to see the prominent custom tabs. This is a part of Facebook’s action of making the pages clutter free but it might not affect the way you get engagement on your page if you are not using lot of apps and tabs frequently.

Do share your feedback. Let's connect!

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