· 560 million active users
· micro blogging social site that limits posts to 140 characters
· largest penetration in the US but spreading slowly and steadily
· 5,700 tweets happen every second
· Social sharing site that has 1 billion users worldwide
· Largest opportunities communicating with consumers in a non-obtrusive way
· Users share 2.5 billion pieces of content each day
Google+
· 400 million active users
· Social network built by Google that allows for brands and users to build circles
· Not as many brands active but the ones that are tend to be a good fit with a great following
· Growing rapidly with 925,000 new users every day
· 240 Million active users
· Business oriented social networking site
· Brands that are participating are corporate brands giving potential and current associates a place to
network and connect
· 79% of users are 35 or older
· 79% of users are 35 or older
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